“Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…”
Hello! Thanks for visiting.
I’m K. Elliott Nowels, and I’m blessed to have worked with some extraordinary teams in agribusiness over the past several decades. We’ve launched companies, built brands, created websites, published magazines, organized events, and produced films, radio and television. Work highlights for me have been leading a successful start-up, founding PrecisionAg.com, developing the Environmental Respect Awards and seeing many of those I’ve worked with flourish in business and life.
All those experiences help me do what I do now: Lead a team that boosts businesses and organizations all along the food and agriculture value chain to be more productive in their work. We do that by helping them better assess their true opportunities, consider their real mission, and align their people, messages, and media to deliver more value than cost to their customers and allies.
Services
▶ Insight.
Our deep experience comes with a great network of trusted industry players. We can help you organize fact-finding field visits with growers, retailers and consultants and facilitate focus groups. We can design research and conduct in-person interviews to bring well-grounded truth into your C-suite for better decision-making, informed by thicker data.
▶ Inspiration.
Insight gained informs better branding and concept development. Lively creative collaboration can bring inspired ideas, smarter strategies and smoother execution. We can help you illustrate your competitive advantage with an effective communications plan.
▶ Ingenuity.
Hands-on experience and field knowledge fuels better execution: Stronger writing, bolder video production, efficient field shooting, arresting photography, impactful media releases, top-notch events, and breakthrough web development.